THE JOSHUA TREE

It started, as many of the best things do, on a hot and sunny day. Our family festival at Need Golf was in full swing music, laughter and that unmistakable buzz that comes when people come together for something good at our events.

That’s where we first met Rich Driffield, CEO of The Joshua Tree. Within minutes, we knew this wasn’t just a handshake moment. Rich had spotted something in us “I see this magazine everywhere,” he said, impressed by the reach and energy of what we do. And in that instant, the question that followed changed everything:

“How can we work together?”

Fast forward a few months and here we are — TFG x The Joshua Tree.
Not just a partnership. A purpose.

More Than a Charity Partner

When we choose to collaborate, we don’t do things by halves. That’s not our way. The Joshua Tree isn’t a logo on a banner or a name we tag in a post, it’s a cause we’ve built into everything we’re doing.

For those who don’t yet know, The Joshua Tree is a North West-based charity providing bespoke support to families affected by childhood cancer on a national level. Their work is powerful, personal and profoundly human. From counselling and wellbeing programmes to respite breaks and their stunning purpose-built family support centre in Sandiway, they make sure no family faces that journey alone.

But what really stood out to us is their approach: individualised, compassionate and built on understanding that every child and every family is different. They don’t just offer help; they offer hope.

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We’re All In. Completely.

We didn’t want to just hand over a cheque and pose for a photo that’s not the TFG way.

When we say we’re in, we mean it.

So yes, we’re helping with their marketing and creative campaigns, telling stories, designing, shouting loud about the difference they make — but it doesn’t stop there. We’re also:

•  Going on Arctic Treks to raise awareness and funds.

•  Hosting Gala evenings to connect business with purpose.

•  Planning events that make noise, raise money and grow momentum.

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And if we’re honest, we’ll probably end up running races and climbing mountains before long.

Because that’s what it takes to make an impact — to roll up your sleeves and get properly involved.

A Shared Mission: Growth That Matters

Our theme this issue is Growth, and The Joshua Tree embodies that more than any campaign or business plan ever could. Growth is the courage to keep going through unimaginable circumstances. It’s families finding light in the darkest times. It’s a community coming together, one step, one donation, one event at a time.

Working alongside The Joshua Tree has reminded us what growth really means not just in numbers or reach, but in heart, humanity and hope.

Join Us. Get Involved. Make a Difference.

We want you our readers, our followers, our community to get behind this. Because awareness is power and small actions add up.

Whether you donate, attend an event, volunteer, or simply share their story it all helps.

Final Word

This partnership isn’t a side project. It’s part of who we are now.

At TFG, we’ve always believed in creativity with purpose in doing work that means something.

And in The Joshua Tree, we’ve found a partner that reflects that perfectly.

Together, we’re growing something powerful.
Not just awareness. Not just support. But hope.

Because when community and compassion meet, incredible things happen.

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